Design Ethos

Understand How I Design.

Every decision I make runs through these filters.

Purpose

Design without purpose is just decoration.

I build with intent, cut through noise, and make every screen earn its place. If it doesn’t solve a problem, it doesn’t belong.

Clarity

Ambiguity kills momentum.

I design for instant understanding—clean structure, clear hierarchy, zero guesswork. Users should never ask, “What now?”

Empathy

Empathy isn’t soft—it’s strategic.

I design like I’m in the user’s shoes, because that’s where real decisions happen. Accessibility, trust, and respect aren’t extras—they’re the standard.

For me, design starts with three essentials: clarity, purpose, and empathy. These aren’t just principles—they’re the lens through which I see every project. From there, I build outward, aligning with business goals, adding emotions, understanding users deeply, collaborating closely with cross-functional team, and staying open to innovation. It’s this balance that allows me to craft designs that feel thoughtful, impactful, and real.

Background

Curious. Adaptive. Forward-thinking.

I studied Information Technology and UX/UI Designing.

Design was just the beginning. I dove into branding, marketing, entrepreneurship and front-end code—each experience layered new dimensions into my thinking. I don’t just design visuals; I architect experiences that work, resonate, and last.

Across 4+ years of professional experience, I’ve built a track record of versatility—freelancing independently, launching and scaling startups, and contributing to the evolution of Web3 platforms. Every role challenged me to think differently and design with purpose. Now, I approach every product with fresh eyes, always focused on creating work that resonates and builds real connection.

Skydev.Solutions.Inc

Software Solutions - Philippines

Lead UX/UI Designer

Now

Served as the first UI/UX Designer, driving the end-to-end design strategy for multi-platform products. Established design standards, mentoring interns into full-time designers, workflow efficiency, and elevating design maturity, usability, and overall business performance.

Software Engineer

May - Aug 2023

Front-end developer for a software solutions.

UX Engineer Intern

Feb 2023

Independent web designer and co-developer for NFT Project and Restaurant Website.

Freelance Designer

Design - Philippines

Web & Graphic

2021 - 2023

I’ve been commissioned to design custom websites, apps, branding and graphics for clients.

XRP Ledger Community

NFT - Blockchain and Cryptocurrency - Disclosed

Web Designer

Oct - Dec 2021

Ensures the NFT project website reflects the brand’s identity and maintains consistency across all elements.

Social Media Manager

Jan - Oct 2021

I handle engagement and create graphics for posts.

Explore more about my work and experience here.

Reference

Reliable. Intentional. Recommended.

She consistently delivered high-quality designs independently and on time, no matter the circumstances. Her work really raised the bar for what great design looks like. Super thankful to have worked with her!
Mark Espiritu
Editor in chief
"She consistently delivered high-quality designs that not only met the standards of our international clients but also clearly communicated the vision behind them. What impressed me most was her ability to bridge the gap between design and business—helping stakeholders truly understand and get behind the direction. Her work made our job easier and our projects stronger.
Mc Chester Sison
Project Manager
I really appreciated how she approached complex system challenges with such a collaborative mindset. She didn’t just hand off designs—she worked closely with us to understand constraints, offer thoughtful solutions, and make sure everything fit together smoothly. It made a huge difference having her on the team.
Simon Gerard Granil
Software Engineer

I've worked with her on several social media graphics, and she consistently delivers high-quality, engaging designs. Her ability to create impactful content quickly has been a huge asset, and her work always aligns perfectly with our brand’s vision. I can always count on her to bring creativity and professionalism to every project.
Katrina Naveros
Marketing
I had the chance to work with her on a project where I shared a vision, and she brought it to life with design in a way that genuinely amazed me. She quickly understood what I was aiming for and translated it into something clear, beautiful, and on point. Collaborating with her was smooth, and her creative instincts made a huge impact on the project.
Ryan Aquino
Executive assistant
Collaborating with her on the design system was a game changer for our project. She didn’t just deliver exceptional designs, but also ensured that we were always aligned through consistent communication. Her updates on design status were timely and clear, which helped the entire team stay on track and move forward smoothly. Her dedication to both the system’s consistency and open communication made the entire process efficient and seamless. She truly elevated the quality and workflow of the project.
Collaborating with her on the design system was a game changer for our project. She didn’t just deliver exceptional designs, but also ensured that we were always aligned through consistent communication. Her updates on design status were timely and clear, which helped the entire team stay on track and move forward smoothly. Her dedication to both the system’s consistency and open communication made the entire process efficient and seamless. She truly elevated the quality and workflow of the project.
Earvin Arsua
Product Manager